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R. Brent Rawlings

Associate

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Practices
Industries
Education
  • University of Richmond School of Law, JD, cum laude, Senior Staff, Journal of Law and Technology, 2004
  • Virginia Commonwealth University, MHA, with Honors, 2004
  • The Pennsylvania State University, BS, Health Policy Administration, 1995
Admissions
  • District of Columbia
  • Virginia
Affiliations

Regent’s Advisory Council, American College of Healthcare Executives, 2008

Member, American Health Lawyers Association

Member; Vice Chairman, 2011-2012; Chair 2012-present; Board of Governors, 2010-2012, Health Law Section, Virginia State Bar

Member, Health Law Section, American Bar Association

President, 2008; Vice President, 2007; Board Member, 2006-2011; Central Virginia Healthcare Executive Group

Secretary, 2007-2009; Board Member, 2005-present, Richmond Area High Blood Pressure Center

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Brent concentrates in healthcare law, including state and federal regulatory compliance; Medicare, Medicaid and private payor regulation and payment appeals, reimbursement and billing, fraud and abuse compliance; healthcare contracts; joint ventures; merger, acquisition, affiliation, and changes of ownership of healthcare providers; managed care contracting and operations; and provider networks (IPAs, PHOs) and antitrust.

His practice includes representation of hospitals and health systems, academic medical centers, physician groups, ancillary providers, long-term care facilities and senior care communities, and managed care plans.

In addition to his legal training and experience, he holds a master's degree in health administration, is board certified in healthcare management, and has previous experience in the managed care industry.

vCard
T: +1 804 775 1126F: +1 804 698 2252rbrawlings@mcguirewoods.comOne James Center
901 East Cary Street
Richmond, VA 23219-4030
Prior results do not guarantee a similar outcome. Results depend on a variety of factors unique to each case.

Representation of a community hospital in preparing and submitting a Stark Self-Referral Disclosure Protocol (SRDP) filing with Medicare in relation to an affiliation with a for-profit hospital chain.

Representation of a community hospital in an affiliation with large nonprofit healthcare system managing due diligence review, regulatory analysis of underlying arrangements and transactions and required regulatory filings.

Representation of a large academic medical center in appeal of medical necessity denials by a state Medicaid plan resulting in overturning the entire overpayment amount of $1.5 million and award of attorneys’ fees.

Representation of a community hospital in drafting and negotiating professional service agreements and medical director agreements for various service lines and completing Stark and fraud and abuse analysis of physician compensation arrangements.

Representation of senior care provider in the development of a new continuing care retirement community in Virginia.

Representation of large academic medical center providing Medicare reimbursement counseling, directing internal investigations of overpayment cases, and assisting in response to government-led investigations.

Representation of a large academic medical center in development of a joint venture to provide stereotactic radiosurgery services with a non-profit healthcare system.

Representation of for-profit hospital chain in corporate restructuring of one of its hospitals, including facilitation of all regulatory and licensure aspects of transaction.

Representation of large academic medical center in drafting and negotiating a managed care agreement with its largest commercial payor.

Representation of physicians in development of a group practice, including corporate formation, drafting shareholders agreements, and compensation plans.

Named to “15 Richmond Healthcare Leaders Forty & Under,” Our Health Magazine, 2012

Named to "Virginia Rising Stars," Health Care, Super Lawyers, Thomson Reuters, 2009-2012

Named to "Legal Elite," Health Law, Virginia Business, 2012 

Recipient, ACHE Service Award, American College of Healthcare Executives, 2010

Named to "Outstanding Young Health Care Lawyers," Nightingale's Healthcare News, 2008

Fellow, American College of Healthcare Executives

Co-author, "5 Questions To Consider When Forming and ACO," Law360, May 9, 2013
Author, "Industry Comments Show Some Consensus in Provider Opposition to Key Components of CMS’s Proposal for the Medicare Shared Savings Program," ABA Health eSource, ACO Special Edition, August 2011
Author, "At the Crossroads: Accountable Care Organizations and Antitrust Law," Health Care Law Monthly, Volume 2011, No. 5, May 2011
Author, "Agencies Issue Antitrust Guidance for Medicare ACOs," ABA Health eSource, ACO Special Edition, April 2011
Author, "Accountable Care Organizations (ACOs) and the Shared Savings Program: Some Common Misconceptions and Unanswered Questions," BNA’s Health Insurance Report, Volume 16, No. 42, October 2010
Author, "Long Term Care Reform: Federal and State Initiatives Focus on Home and Community-Based Services to Promote ‘Aging in Place’ for Medicaid," LTC Advisor (Publication of the American Health Lawyers Association), Volume 13, Issue 2, July 2010
Co-author, "To Bundle or Not To Bundle: Lawmakers Explore the Question," LTC Advisor (Publication of the American Health Lawyers Association), Volume 12, Issue 3, August 2009
Author, "CMS and ‘Never Events’: An Overview of Recent Changes to Medicare Payment and Coverage Policies," The RAP Sheet (Publication of the American Health Lawyers Association Regulation, Accreditation, and Payment Practice Group), Volume 12, Issue 1, March 2009
Author, "Medicare Claims and Activity Recovery Audit Contractors: A Look at Process, Plans for Expansion, and Lessons from the Demonstration States," The RAP Sheet (Publication of the American Health Lawyers Association Regulation, Accreditation, and Payment Practice Group), Volume 10, Issue 4, November 2007
Speaker, "Stark Law 101," National Organization of Rheumatology Managers Annual Conference, September 17, 2011
Moderator, "ACOs and Managed Care Contracting," 9th Annual Business & Legal Issues in Dialysis & Nephrology Symposium, May 12, 2011
Speaker, "Accountable Care Organizations," Central Virginia Healthcare Executive Group (Chapter of the American College of Healthcare Executives), April 20, 2011
Speaker, "Senior Care, Health Reform and the Strategic Planning Imperative," McGuireWoods Post-Acute & Senior Care Conference, October 8, 2010
Speaker, "Virtual CCRCs, Home Based Assisted Care, Resident Ownership of ILUs and Other Successful Options in Today’s Senior Care Market," Post-Acute & Senior Care Conference, McGuireWoods LLP, September 10, 2009
Speaker, "Physician Integration Strategies," Central Virginia Healthcare Executive Group (Chapter of the American College of Healthcare Executives), August 19, 2009
Speaker, "Managed Care Contracting and Payor Issues for the Dialysis Industry," 7th Annual McGuireWoods Business & Legal Issues in Dialysis and Nephrology Symposium, May 13, 2009
Speaker, "Responding to RAC Determinations: Overpayments and Medicare Appeals," Virginia Hospital and Healthcare Association and Medical Society of Virginia, CMS Recovery Audit Contractor Program: Are You A Target?, March 10, 2009
Speaker, Preparing for an RAC Audit, McGuireWoods Teleconference, March 2009
Speaker, "Healthcare Fraud and Abuse and Criminal Matters," Virginia Commonwealth University, Department of Health Administration, February 5, 2009
Speaker, "Trends in Provider and Payor Relations," Carolinas Health Care Forum, November 2008
Speaker, "Healthcare Fraud and Abuse in the Physician Practice Setting," Virginia Commonwealth University, Department of Health Administration, October 2008
Speaker, "Trends in Provider and Payor Relations," McGuireWoods Teleconference, April 2008
MMSEA Section 111 Update, February 18, 2010
A Primer on RAC Appeals, March 31, 2009