Pol Cools Counsel

Pol focuses his legal practice on real estate, retail and distribution law. Clients include Belgian and non-Belgian enterprises and public authorities, looking for hands-on legal advice and sound legal assistance in all stages of their project.

Clients call on Pol for negotiating and drafting contracts such as sale and purchase agreements, immovable VAT leasing contracts, usufruct agreements, office and industrial leases, etc. Pol assists retailers on a daily basis in establishing, expanding and managing their network of stores by concluding commercial leases (high-streets and shopping centers), negotiating lease renewals, terminating or assigning lease contracts, etc. He regularly represents retailers and landlords in court in the framework of a lease renewal or rent revision dispute.

Through his experience in the field and before court, he not only knows the law but also understands the market standards and industry needs, allowing him to provide clients with a solid, solution-led advice. Legal 500 continuously recommends the McGuireWoods' Brussels real estate and retail practice and list Pol as a highly regarded ‘next generation lawyer’.

Pol is also a trusted advisor and litigator in commercial distribution matters including franchise and agency agreements. 


Representation of a leading global car rental company in a major HQ relocation project including amongst others the conclusion of a long term immovable VAT leasing agreement regarding premises under development (Flemish Region) and the sale of partially polluted immovable property near Brussels Airport.

Representation of a G-7 country in the relocation of its diplomatic mission to Belgium and to the E.U., including amongst others the conclusion of a long term usufruct agreement for a new embassy in Brussels.

Representation of various high-profile fashion and cosmetics retailers in the conclusion, renewal, assignment and termination of their commercial leases in Belgium's best known shopping areas (Meir in Antwerp, avenue Louise / Toison d'Or in Brussels, etc.) and shopping centers (Médiacité, Waasland Shopping Center, etc.).

Representation of a leading beauty products distributor in the restructuring of its Belgian network including the conclusion, renegotiation and termination of franchising agreements, with a particular emphasis on the franchisor's and franchisee's respective rights and obligations regarding e-commerce.

Representation of a Dutch and Belgian distributor of construction machinery before the Belgian court further to the wrongful termination by the manufacturer of client's distributorship.

  • Brussels

First Prize, Both Jury and Public Awards, Annual Pleading Competition, Organized by Universiteit Gent, Gent, Belgium, February 2001

  • Vrije Universiteit Brussel, LLM, Program on International Legal Cooperation, summa cum laude, 2005
  • Université Libre de Bruxelles, DES, .Droit économique et droit des assurances, magna cum laude, 2004
  • Universiteit Gent, Lic Jur, magna cum laude, 2003

Founding Member, American Chamber of Commerce Belgium, Young Professionals Committee, 2007-2015

  • Dutch
  • English
  • French
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