Melanie C. Holloway


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  • University of Richmond School of Law, JD, cum laude, Annual Survey Editor, University of Richmond Law Review, 2000
  • Radford University, BA, English, 1994
  • Virginia

Board Member, Community Resource Board, Children’s Home Society of Virginia, 2011-present

Board Member, Monument Avenue Preservation Society, 2012-present

Board of Governors, Virginia State Bar, Intellectual Property Section, 2007-2010

Board of Directors, First Candle, 2007-2009

Co-chair, Women’s Leadership Forum, McGuireWoods LLP, 2006-2007

President, Greater Richmond Intellectual Property Law Association, 2005

Melanie is a transactional lawyer concentrating in the intellectual property area. She handles complex software and technology development and licensing deals. Melanie’s breadth of experience includes negotiating and drafting licenses from the perspective of licensee and licensor, SaaS agreements, intellectual property development agreements, consulting agreements, equipment leases, procurement and other commercial contracts.

Melanie prosecutes and manages large international and domestic trademark portfolios in various industries, including athletic apparel and sports equipment, electronics, consumer product manufacturing, green building, energy and higher education. She routinely counsels clients on issues related to rollout of new brands and expansion into new markets.

Additionally, Melanie advises clients on intellectual property issues involved in mergers and acquisitions, divestitures, bankruptcies, securitizations, and joint venture arrangements.

Melanie frequently lectures and writes on intellectual property, contract drafting and transactional legal ethics issues to business organizations, industry groups, and bar associations. She is a former visiting professor at the University of Richmond School of Law where she taught computer law, contract drafting and transactional lawyering courses.

Melanie Holloway
T: +1 804 775 1019F: +1 804 698 2027Gateway Plaza
800 East Canal Street
Richmond, VA 23219-3916

Representation of U.S. agency in custom software development deal with foreign software company for use by Eastern European government.

Representation of leading enterprise application software company with global licensing program.

Representation of publicly traded energy company in negotiation of specialized enterprise-wide IT equipment lease and service contract.

Management of international trademark portfolio for surf industry leader.

Named to “Rising Stars,” Intellectual Property, Super Lawyers, Thomson Reuters, 2007, 2010-2012

Co-author, "The Race to Protect Personal Information," Virginia Lawyer, June/July 2007
Co-author, "Electronic Documents – To Keep or Delete?," Inside Supply Management, November 2004
Panelist, "Sharing Your Most Valuable Assets: Avoiding Early-Stage Missteps with Technology and IP Licensing and Related Agreements," 43rd Advanced Business Law Conference, Business Law Section of the Virginia State Bar, April 2016
Panelist, Geospatial Data Licensing Workshop, The Center for Spatial Law and Policy, January 2013
Presenter, "Drafting Business Contracts” and “Contract Ethics," National Business Institute, September 2012
Presenter, "Contract Language: Navigating Legal Walters," Virginia Minority Supplier Development Council Workshop, October 2011
Presenter, "Intellectual Property Agreements – Not Your Average Game of Scrabble," Annual Meeting of the American Intellectual Property Law Association, October 2011
Panelist, "Intellectual Property: The Basic Law on Copyright, Trademarks, and Trade Secrets," Virginia CLE’s How-to Series, August 2011
Panelist, "Intellectual Property Licensing," 41st Annual Advanced Business Law Seminar, March 2011
Presenter, "Trademarks 101," Intellectual Property Symposium, Liberty University School of Law, February 2011
Moderator, "Unlocking Password Protected Information: Criminal Liability for You and Your Client?," Sixteenth Annual Bench Bar Conference, October 2008
Panelist, "Is There, Or Should There Be a Law of Cyberspace?," SEALS Conference, August 2008