Emily Strickler Voorheis Associate

Emily counsels clients in intellectual property and marketing matters across a range of industries. She advises clients on intellectual property portfolio management, including trademark clearance, prosecution, maintenance, licensing and enforcement.

Emily works closely with corporate teams on the intellectual property aspects of transactions and transactional matters, including due diligence in mergers and acquisitions and corporate financing. She also advises clients on advertising and marketing matters, including sweepstakes, contests and promotions, “green” claims, “Made in USA” claims, endorsements, disclaimers, claim substantiation and advertisement review and clearance.

She also practices in the area of data privacy and security. In this capacity, she has counseled clients regarding data privacy and security laws and regulations, identifying and analyzing data breach incidents, complying with breach notification laws, developing compliant advertising and marketing campaigns, developing internal data privacy and data security policies and procedures, and drafting website terms of use and privacy policies. Emily works with corporate teams on data privacy and data security aspects of mergers and acquisitions, including due diligence and representations and warranties.  Emily serves as an editor of the Password Protected blog, which discusses timely data privacy and security news and trends. She holds the CIPP/US certification as a Certified Information Privacy Professional from the International Association of Privacy Professionals (IAPP).

Before joining McGuireWoods, Emily served as a law clerk for a Virginia law firm. She also clerked for the general counsel to an American automobile manufacturer in Michigan, where she addressed legal matters involving patents, employment law, advertising, non-bank financial institutions, and unfair and deceptive trade practices. Emily earned her juris doctor and her master of business administration degree simultaneously from Michigan State University. There, she served as executive editor of the Michigan State Law Review, as well as vice president of the Women’s Law Caucus, and she earned the Jurisprudence Achievement Award for research, writing and advocacy.

  • Michigan State University College of Law, JD, magna cum laude, Dean's List, Executive Editor, Michigan State Law Review, 2014
  • Michigan State University Eli Broad College of Business, MBA, 2014
  • James Madison University, BS, Public Policy and Administration, cum laude, Dean's List, 2010

Co-Chair, International Association of Privacy Professionals (IAPP) Richmond KnowledgeNet Chapter

Back to top