dcsimg Paul Van den Bulck

Paul Van den Bulck


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  • Duke University, Masters of Law, 1993
  • University of Brussels, Licencié en droit, magna cum laude, 1990
  • Paris
  • Brussels

Member, International Association of Privacy Professionals

Member, European Privacy Association

Member, International Association of Gaming Advisors

Member, International Association for the Protection of Intellectual Property

Member, International Trademark Association

Member, European Communities Trade Mark Association 

Member, Marques

Member, ITechLaw

  • French
  • Dutch
  • English

Paul Van den Bulck’s practice focuses on legal issues around information technology (IT), data privacy and security, intellectual property (IP), media and entertainment, and fair trade practices. He counsels clients from a broad spectrum of industries on day-to-day IT and IP issues. Paul provides strategic advice to clients on all aspects of international and domestic data privacy and security, including compliance, security and data breaches, data transfer to support discovery or whistleblowing schemes, and processing of sensitive data. In addition, he assists clients in their relationships with certain national data protection authorities. Paul holds the CIPP/E certification as a Certified Information Privacy Professional from the International Association of Privacy Professionals (IAPP).

Paul regularly serves as a mediator and arbitrator in information technology and intellectual property disputes (WIPO, CMAP, b.Mediation; CEPANI; etc.). He also acts as arbitrator for Pharma.be, the Belgian Pharmaceutical Industry Association.

Paul is a member of the Brussels and Paris Bars.

Paul lectures at the Université de Strasbourg. He was the recipient of a BAEF fellowship from the Hoover Foundation Brussels (1992) and of a Wiener-Anspach fellowship from Cambridge University (1992).

Paul is also recognized by The Legal 500 Europe, Middle East & Africa 2014: “McGuireWoods LLP [in Belgium] has a... ‘highly dedicated team’ which gives ‘concise’ advice. Paul Van den Bulck heads the practice...” In the 2015 edition, The Legal 500 noted that he has “excellent knowledge of legislation in privacy and data protection.”

Paul is also very active in non-profit associations.

T: +32 2 629 42 39F: +32 2 629 42 22Emailrue des Colonies 56 - box 3
1000 Brussels
Technology and Outsourcing

Representing a private sector health organization on aspects of IT projects (development, maintenance, service level agreements and outsourcing agreements).

Representation of a software licensor in a litigation concerning unfair trade practice, abuse of dominant position, fair price.

Representing a software company in summary proceedings in Paris against an IT services company in relation to the use of software by French public libraries (Administration, Universities, etc....).

Representing an IT SAP consultant in a dispute with a French listed company relating to the implementation of SAP solutions.

Representing a French satellite radio operator as stakeholder before the European Commission.

Advice on all aspects of IT projects (development, maintenance, service level agreement, license, cloud computing, electronic signature, electronic payment, etc.).

Data Privacy and Security

Advising U.S. cloud provider in negociation with an EU publishing company.

Advising a company on all aspects of IT security and data protection compliance in its negotiation with its main IT service provider.

Advising a client concerning the transfer of personal data from EU to the U.S. to comply with U.S. regulatory rules relating to a contract with the U.S. government.

Advising an international group concerning the data protection compliance of its e-commerce website (privacy notice, cookies, transfer of personal data to third parties for direct marketing purposes, etc.).

Advising an international group concerning the data protection compliance of an internal HR network.

Advising an international group concerning the roles of some subsidiaries to act as controller or processor depending of the personal data processed.

Advice to a U.S. company on data protection compliance concerning the data generated in the EU by a Roadlog device for trucks.

Advice to a credit card issuer on direct marketing.

Advice to a credit card issuer in IT and data protection compliance.

Advice to international Counsel on direct marketing operation in France.

Advice to international Counsel as part of a team of U.S. and European lawyers on a data breach investigation and reporting.

Advice to a consultant company on IT breach tests and audits.

Advice to a food and beverage company on data transfers for a U.S. discovery procedure.

Advice to a European association on processing of sensitive data (judicial data) in matter of inside betting.

Advice to a U.S. company concerning the introduction of a whistleblowing scheme in several Belgian entities.

Advice to a U.S. telecom operator concerning a project that will collect automobilists' personal data in France in order to offer them various services.

Advice to a German company concerning direct marketing operation in some European countries and in the United States.

Coordinating national compliance (inside and outside the EU) and data transfer from the EU to the United States and Japan for a regional tourism promotion institution.

Advice to international companies on data protection issues (compliance, transfer of data outside the EU/EEA, processing of sensitive data, etc.).

Intellectual property

IP due diligence for M&A and financial transactions.

Representation in France of a manufacturer of blades and cutting tools against a cosmetic company concerning trademark infringement issues.

Representation of gambling operators in Belgium and France in a dozen litigations brought against sportsmen, sports teams and national sports federations in relation to the use of images, trademarks and names for the promotion of betting activities.

Representation in France of a gambling operator in a case against a French horse betting operator concerning its bad faith registration of 16 trademarks.

Representation of a fabric manufacturer in litigation against a European clothing retailer concerning a fabric copyright infringement.

Representation of a horsebox and luxurious motor home manufacturer in its European IP litigations and advice concerning the defense of its portfolio.

Advice to international companies on their European trademark portfolio.

Advice to organizers of international congresses and entertainment events.

Advice to a Belgian publisher in relation to the drafting and negotiation of various contracts in relation to its publisher activities (publishing contracts with authors, distribution contracts – France and Belgium – etc.).


Advice a gambling operator concerning betting rights for UEFA Euro 2016

Advice to gambling operators in France, Belgium and Netherlands concerning license regime and competition issues.

Advice to gambling operators in France on exploitation rights on sports events.


Advice to an international company regarding the termination of a sponsorship agreement with an athlete.

Advice to a sports agent in relation to doping issue.

International Dispute resolution and Arbitration

Mediator at the World Intellectual Property Organisation, the Centre de Médiation et d'Arbitrage de Paris (Center of Mediation and Arbitration of Paris), CEPANI, b.Mediation

Arbitrator at ADR.eu and CEPANI for ".eu" and ".be" domain name disputes.

Arbitrator at Pharma.be (fair trade practices for pharmaceutical companies) and CEDIRES.

Named as "Highly Recommended," Intellectual Property, 2015 Ranking of the Top Law Firms in Belgium - TMT, Leaders League, 2015

Ranked for Information Technology, Legal 500 EMEA, 2014, 2015

Author, "Arrêt "Google Spain": l'étendue du droit à l'oubli," Journal de droit européen, n° 211, p289-290, October 2014
Author, "Cloud public cloud privé: lequel est le plus sûr?," L'Echo, December 18, 2013
Contributor, European Business Law Update, Autumn 2013
Co-author, "L’obligation de transparence en cas de faille de sécurité," L'Echo, September 18, 2013
Author, "Exit le droit à l'oubli sur internet?," L'Echo, August 21, 2013
Author, "International Cloud Computing and the Protection of Personal Data," Today’s General Counsel, May 24, 2013
Author, "La cybersécurité dans l’Union européenne," L'Echo, March 21, 2013
Co-author, "Advantages Of Registering A Unitary European Patent," Law360, February 6, 2013
Co-author, "Le Parlement européen approuve le brevet unitaire," L'Echo, December 19, 2012
Contributor, European Business Law Update, Autumn 2012
Author, "Le cloud computing et les données personnelles," L'Echo, October 18, 2012
Author, "Les données personnelles et les failles de sécurité," L'Echo, June 21, 2012
Author, "EU : Notify The Authorities Of A Data Breach?," Law360, June 18, 2012
Co-author, "Le régime des créations et inventions des salariés," Cahier du Juriste, No 2012, Nr 2012/1, pp. 1-6, February 2012
Co-author, "Données personnelles mieux protégées," L'Echo, December 21, 2011
Author, "Les voleurs de look," L'Echo, September 21, 2011
Author, "Les assemblées générales de sociétés belges a l’heure des nouvelles technologies," August 8, 2011
Author, "La médiation: tous gagnants," L'Echo, June 15, 2011
Author, "Marques, domaines et mauvaise foi," L'Echo, March 15, 2011
Author, "De la régularité de la preuve," L'Echo, December 15, 2010
Co-author, "Le droit d'exploitation étendu aux paris sportif," Sport Stratégies, No 228, N°228 du 5-11 juillet 2010, pp. 42, July 2010
Co-Author, "Sport et sponsor: le juste contrat," L'Echo, June 16, 2010
Author, "Le régime des créations de salariés en matière de nouvelles technologies," Collection IRPI – Le droit des affaires- Propriété Intellectuelle n° 35, p. 45-51, May 2010
Co-Author, "La CJUE statue pour la première fois sur Adwords," April 2010
Author, "Communautés de Brevets," L'Echo, March 17, 2010
Author, "Le sport, les entreprises et la propriété intellectuelle," January 8, 2010
Co-author, "Legal Regime of Avatars Created in the Framework of Video Games: Some Reflections in the Light of French and Other Legal Systems," Convergence, The Journal of the Section on Intellectual Property, Communications and Technology of the International Bar Association, Vol. 5, No. 2, October 2009
Contributor, European Business Law Update, Summer 2009
Author, "La vie privée au travail," DroitBelge.Net, June 11, 2009
Author, "Jeux et paris en ligne, espoirs d'évolution en vue," DroitBelge.Net, June 3, 2009
Author, "Copyright in Space," ipFrontline.com, November 19, 2008
Author, "Proposition de directive sur les droits contractuels du consommateur," www.droitbelge.be, November 12, 2008
Contributor, European Business Law Update, Fall 2008
Author, "Le droit d’auteur dans l’espace," www.droitbelge.be, September 15, 2008
Author, "La notion de sport d’un point de vue juridique," Sport Stratégies, March 2008
Author, "Fiches Pratiques: Droit de l´ Informatique et des Nouvelles Technologies," www.droitbelge.be, January 2008 to present
Author, "Critiquer ou dénigrer : la frontière est floue," L'Echo, October 2007
Author, "Licence de logiciel et étendue de la concession des droits," Revue Propriétés Intellectuelles, n° 24, September 2007
Author, "The Audiovisual Media Services Without Frontiers Directive: the final one ?," Int medien und recht - International edition, MR -Int, July 2007
Author, "Le régime juridique des avatars crées dans le cadre des jeux vidéo," Revue Propriétés Intellectuelles, n° 24, pp. 279-284, July 2007
Author, "Aux frontières du marketing," L'Echo, June 2007
Co-author, "Les jeux vidéos peuvent-ils être un sport?," L'Echo, May 2007
Co-Author, "Brussels court of first instance, Union Cycliste International v Amaury Sport Organisation," e-commerce law reports, Volume 07 issue 02, May 2007
Author, "Cycling and Sponsorship: Belgium and France," Worldonline Gambling Law Report, pp.11-13, April 2007
Author, "Copiepresse contre Google: les limites du « caching » ?," Revue lamy Droit de l’immatériel, n° 26, pp.67-70, April 2007
Author, "Belgian Court Upholds First Ruling Against Google," MR - Int medien und recht - International Edition, MR -Int 4/06 pp.192-193, March 22, 2007
Author, "Quel régime juridique pour l'ambush marketing?," Revue Communication Commerce électronique, No 10, R.D.C/T.B.H 2007/ 3, pp. 221-226, March 2007
Co-author, "The Protection of Major Sport Events and Associated Commercial Activities Through Trademarks and Other IPR," Ing.-Cons., , pp. 258 – 286, March 2007
Author, "Football Clubs v. Online Bookmakers: Landmark Ruling in Favour of Information Right," MR - Int medien und recht - International edition, MR -Int 4/06 p. 181, March 2007
Author, "Le droit à l'image des personnes publiques: Information ou exploitation commerciale?," Journal des tribunaux, February 24, 2007
Author, "Les photographies de défilés de haute couture sont des œuvres composites, avec toutes les conséquences qui en découlent…," Lamy:Droit de l'immatériel, n° 24, p 13-14, February 2007
Author, "L'audiovisuel le grand nettoyage," L'Echo, January 2007
Co-Author, "Jeux vidéo : synthèse d'un cadre juridique naissant," La semaine juridique - Edition générale, No 1-2, January 2007
Speaker, Summer Course on European Data Protection, Academy of European Law, September 12-16, 2016
Speaker, "Digital Underworld – Who Rules It," ITechLaw: International India Conference, January 28, 2016
Speaker, European Data Protection and Security Conference, McGuireWoods Complimentary Seminar, November 3, 2015
Speaker, "Understanding and benefitting from the new EU rules for online retail," UKTI Benelux Series 2015, July 2, 2015
Speaker, "Pratique du copyright aux Etats-Unis," Institut de la Chambre de Commerce et d'industrie de Paris, IRPI - Institut de recherche en propriété intellectuelle, April 2-3, 2015
Speaker, "Plugging into the Cloud" and "The Right to be Forgotten," ITechLaw Asia-Pacific Conference, January 29, 2015
Speaker, "Data protection and the “Clouds”: implications of cloud computing and virtualisation of data in a civil and criminal law context," Safeguarding the Right to Data Protection in the EU, October 30, 2014
Speaker, "Understanding and benefitting from the new EU rules for online retail," eCommerce Webinar Series 2014, U.K. Trade and Investment Beligum, October 14, 2014
Speaker, Résoudre les conflits en propriété intellectuelle par la médiation, IRPI - Institut de recherche en propriété intellectuelle, September 12, 2014
Speaker, European Data Protection and Security Conference, McGuireWoods Complimentary Seminar, June 24, 2014
Panelist, "Draft Data Protection Regulation," Global E-commerce Summit 2014 Pre-Conference: e-Regulations & e-Privacy, June 16-18, 2014
Panelist, "Email centralization and archiving," 4th EPDP 2014: European Data Protection Days, May 13, 2014
Speaker, "Legal Perspective of Data Security," IT Security - How Exposed are we to the Cyber Threat?, A seminar for Professional Service Providers, UK Trade & Investment, British Embassy in Belgium, April 24, 2014
Speaker, "EU-US data transfers under the General Data Protection Regulation:How important is the new Article 43a?," Annual Conference on Data Protection in the EU 2014, ERA (Academy of European Law) and the European Data Protection Supervisor (EDPS), April 7, 2014
Speaker, "Pratique du copyright aux Etats-Unis," Institut de la Chambre de Commerce et d'industrie de Paris, IRPI - Institut de recherche en propriété intellectuelle, April 3-4, 2014
Speaker, "Which cloud is safer? An insight on public and private clouds," Annual Conference on European Data Protection Law 2013, Academy of European Law, November 18, 2013
Speaker, "EU Personal Data Protection in an International Environment," Essentials for Doing Business in Europe, Client Presentation, Raleigh, October 30, 2013
Speaker, "Labeling Claims," Cross-Border Food Safety: What's on the Menu?, McGuireWoods Complimentary Seminar with Red24, October 3, 2013
Co-presenter, 2013 International Data Privacy and Security Conference, Client Seminar, Electronics Industry, August 12, 2013
Speaker, "Data privacy cases decided by the Court of Justice of the European Union and the European Court of Human Rights," PL&B 26th Annual International Conference: Bridging Privacy Cultures, July 1-3, 2013
Speaker, Résoudre les conflits en propriété intellectuelle par la médiation, IRPI - Institut de recherche en propriété intellectuelle, June 17, 2013
Co-presenter, "Cross-border Transfers and the Status of the European Acceptance of Safe Harbor & HIPPA and its Effect on EY Organizations" and "DPA Findings in the UK, France, Belgium, US, Saudi Arabia and India & Likely Impact of New EU Data Protection Regulation," Second Annual London Data Privacy and Security Conference, May 15, 2013
Speaker, "Pratique du copyright aux Etats-Unis," Institut de la Chambre de Commerce et d'industrie de Paris, IRPI - Institut de recherche en propriété intellectuelle, April 3-4, 2013
Speaker, "Data Protection Law," British Chamber of Commerce in Belgium, September 25, 2012
Speaker, "The protection of European personal data during the course of an American discovery procedure," Combined Viewpoints on Personal Data Protection, McGuireWoods and KGA Seminar, June 13, 2012
Co-presenter, "Best Practices, Standards of Care and Due Diligence in the EU and U.S. to Respond to Cybercrime," Mind the Gap: Navigating Data Privacy and Security Policies, May 24, 2012
Speaker, "Pratique du copyright aux Etats Unis," Institut de la Chambre de Commerce et d'industrie de Paris, IRPI - Institut de recherche en propriété intellectuelle, April 4-5, 2012
Speaker, "US E-Discovery and Personal Data Protection," Petits Recyclages/Kleine Recyclages, January 20, 2012
Speaker, "Le régime des inventions et créations de salariés," Institut des juristes d’entreprise, January 28, 2011
Speaker, "La régularité de la preuve," Chambre Belge des Comptables, Experts Comptables et Conseils Fiscaux (CBC/ECCF Bruxelles), January 26, 2011
Speaker, Pratique du copyright, IRPI - Institut de recherche en propriété intellectuelle - Institut de la Chambre de Commerce et d'industrie de Paris, June 15-16, 2010
Speaker, "Sports & IP," European Elite Athletes Association, June 4, 2010
Speaker, "Créations et inventions de salariés: rompre avec les schémas reçus...," IRPI seminar, November 9, 2009
Speaker, "Time for Action: Making HIV Medicines Accessible for Patients from Developing Countries," UNITAIDS Rountable, October 29, 2009
Speaker, "Jurisdictions and Topical Rountables," EIG (European i-Gaming Congress and Expo), September 16, 2009
Speaker, "Een geslaagde informatica expertise/Reussir l’expertise en informatique," BCIE (Belgian Chapter of ISACA), May 14, 2009
Moderator, "Créawal, Louvain-La-Neuve," La propriété industrielle, November 19, 2008
"Petits Recyclages/Kleine Recyclages," Ambush Marketing, November 6, 2008
Privacy and Data Protection under EU Law, June 3, 2008
"Fondation Marketing-Stichting Marketing," Ambush Marketing, April 17, 2008
Speaker, "Law in an International Context: Legal Systems and Legal Sources, Protecting Software & Inventions through Intellectual Property Law, ICT-International Contracts," Telecom ParisTec, March 11, 2008
Speaker, "Copyright and Videogames," 29ème DigiWorld Summit, November 14, 2007
Speaker, "Droits d'auteur et droits voisins: pratiques contractuelles," Institut de Recherche en Propriété Intellectuelle Henri-Desbois (IRPI) & Chambre de commerce et d'industrie de Paris, September 28, 2007
Speaker, "Legal Liability Aspects of Running an Information Watch Service and Data Protection Issues," EIC Quality Training Session, Information Watch Services, September 21, 2007
WP 29 Expresses Concerns About EU-U.S. Privacy Shield, Password Protected, April 13, 2016
EU-U.S. Privacy Shield: Better or Worse?, Password Protected, February 15, 2016
2016: A Turning Point For Personal Data Protection, Password Protected, January 8, 2016
EU Happy Holiday Present: The GDPR, Password Protected, December 16, 2015
Cacophony in the E.U. About National Data Retention Laws, Password Protected, October 1, 2015
The Impact of Data Protection on E-commerce, Password Protected, June 18, 2014