Trademarks

McGuireWoods has significant depth in all areas covered by and related to the U.S. Lanham Act, including trademark prosecution, litigation and counseling in trademark or trade dress infringement and dilution issues, advertising and promotions counseling, clearance, and litigation, as well as unfair competition disputes arising under federal and state law. Our work in these areas is performed by an established, coordinated group of experienced trial and transactional lawyers who efficiently and effectively protect our clients’ most valuable assets. Our first and foremost responsibility is to protect and promote our clients’ intellectual property interests.

In terms of developing brand protection, our intellectual property practice maintains more than 7,300 pending or registered trademarks for companies in the United States and abroad. We represent many companies with large trademark portfolios, some approaching 1,000 registrations and applications worldwide. Our full-service team handles pre-clearance, monitoring and enforcement of trademarks. McGuireWoods’ U.S. and EU trademark lawyers are at their best when leveraging the firm’s extensive experience in managing the multinational portfolios of clients whose businesses are growing, or who need help creating or implementing a global trademarks strategy. Our transactional trademark lawyers are, first and foremost, corporate lawyers. We assist our trademark clients with any kind of corporate transaction involving trademarks, from brand acquisitions and trademark due diligence for financing transactions to cross-border licensing agreements.

We are equally adept at representing clients in disputes, and McGuireWoods takes pride in its top-notch intellectual property litigators. Still, we recognize that dispute resolution can take many forms and may be an evolutionary process. With the client, we assess options and together identify the most advantageous and expedient resolution. Options can take the form of a “cease and desist” letter, negotiation, proceedings before the Trademark Trial and Appeal Board, or domain name arbitrations. In some matters, full-blown litigation may be most appropriate or unavoidable.

McGuireWoods lawyers have handled Lanham Act-related issues around the country and managed trademark disputes around the world.

CONTACTS

Janet P. Peyton Partner T: +1 804 775 1166 Email
Results 1-4 of 4

RESULTS DEPEND ON A VARIETY OF FACTORS UNIQUE TO EACH CASE. PRIOR RESULTS DO NOT GUARANTEE OR PREDICT A SIMILAR OUTCOME.

Representative Matter

Sporting goods retailer

Represented a sporting goods retailer in a trademark infringement suit in the Southern District of Illinois.  The case settled favorably while in discovery.
Representative Matter

A California-based manufacturer

Defense of a California-based manufacturer sued over its use of the trademark “Grout Shield” along with its “Miracle Sealants Company” logo on products sold through Home Depot and other distributors. The New York-based plaintiff asserted claims of trademark and trade dress infringement, false designation of origin and unfair competition under federal and New York law. After a full evidentiary hearing with live testimony, the court issued a 30-page memorandum and order denying every aspect of the relief plaintiff sought. The case then settled favorably.
Representative Matter

National speciality retailer

Representation of a national specialty retailer in the management of a trademark infringement matter, including successful request for temporary restraining order and preliminary injunction.
Case Study

Brussels team successfully represents international online gambling operator in trademark infringement case

McGuireWoods recently represented an international online gambling operator in a trademark infringement case brought before the Court of First Instance of Paris by the group Pari Mutuel Urbain (PMU), which until recently had held a monopoly in France on gambling on horse racing.

Results 1-4 of 4
Mary Dalton Baril Mary Dalton Baril
Partner
Gateway Plaza
800 East Canal Street
Richmond, VA 23219-3916
Email
T: +1 804 775 1169
F: +1 804 698 2009
vCard
Rick Conner Rick Conner
Counsel
201 North Tryon Street
Suite 3000
Charlotte, NC 28202-2146
Email
T: +1 704 343 2137
F: +1 704 444 8790
vCard
Jason Cook Jason W. Cook
Partner
2000 McKinney Avenue
Suite 1400
Dallas, TX 75201
Email
T: +1 214 932 6418
F: +1 214 273 7483
vCard
Andi Daly Andriana Shultz Daly
Associate
Gateway Plaza
800 East Canal Street
Richmond, VA 23219-3916
Email
T: +1 804 775 7512
F: +1 804 440 7727
vCard
Amanda DeFord Amanda L. DeFord
Associate
Gateway Plaza
800 East Canal Street
Richmond, VA 23219-3916
Email
T: +1 804 775 7877
F: +1 804 698 2248
vCard
Tracey DeMarco Tracy S. DeMarco
Associate
434 Fayetteville Street
Suite 2600
Raleigh, NC 27601
Email
T: +1 919 755 6682
F: +1 919 755 6596
vCard
Claire Hagan Eller
Associate
Gateway Plaza
800 East Canal Street
Richmond, VA 23219-3916
Email
T: +1 804 775 1368
F: +1 804 698 2130
vCard
Shaun Hassett Shaun W. Hassett
Associate
2000 McKinney Avenue
Suite 1400
Dallas, TX 75201
Email
T: +1 214 932 6422
F: +1 214 273 7475
vCard
Melanie Holloway Melanie C. Holloway
Counsel
Gateway Plaza
800 East Canal Street
Richmond, VA 23219-3916
Email
T: +1 804 775 1019
F: +1 804 698 2027
vCard
Jodie N Herrmann Jodie Herrmann Lawson
Partner
201 North Tryon Street
Suite 3000
Charlotte, NC 28202-2146
Email
T: +1 704 343 2329
F: +1 704 444 8785
vCard
Brad Newberg Brad R. Newberg
Partner
1750 Tysons Boulevard
Suite 1800
Tysons, VA 22102-4215
Email
T: +1 703 712 5061
F: +1 703 712 5187
vCard
Janet P Peyton Janet P. Peyton
Partner
Gateway Plaza
800 East Canal Street
Richmond, VA 23219-3916
Email
T: +1 804 775 1166
F: +1 804 698 2230
vCard
Megan Rachford Meghan M. Rachford
Associate
Promenade
1230 Peachtree Street, N.E.
Suite 2100
Atlanta, GA 30309-3534
Email
T: +1 404 443 5740
F: +1 404 443 5681
vCard
Heidi Siegmund Heidi E. Siegmund
Associate
Gateway Plaza
800 East Canal Street
Richmond, VA 23219-3916
Email
T: +1 804 775 1049
F: +1 804 698 2315
vCard
William Sparkman William B. Sparkman
Associate
JPMorgan Chase Tower
600 Travis Street
Suite 7500
Houston, TX 77002-2906
Email
T: +1 713 353 6681
F: +1 832 214 9923
vCard
Michael O Tackley Michael O. Tackley
Partner
11 Pilgrim Street
London EC4V 6RN
United Kingdom
Email
T: +44 20 7632 1629
F: +44 20 7632 1638
vCard
Scott M. Teakell
Associate
JPMorgan Chase Tower
600 Travis Street
Suite 7500
Houston, TX 77002-2906
Email
T: +1 713 353 6682
F: +1 832 214 9921
vCard
Paul Van den Bulck Paul Van den Bulck
Partner
rue des Colonies 56 - box 3
1000 Brussels
Email
T: +32 2 629 42 39
F: +32 2 629 42 22
vCard
Robin Cooke Vance Robin Cooke Vance
Partner
Gateway Plaza
800 East Canal Street
Richmond, VA 23219-3916
Email
T: +1 804 775 1071
F: +1 804 698 2007
vCard
Christopher J Verstrate Christopher J. Verstrate
Partner
77 West Wacker Drive
Suite 4100
Chicago, IL 60601-1818
Email
T: +1 312 750 8937
F: +1 312 920 6596
vCard
Emily Strickler Emily Strickler Voorheis
Associate
Gateway Plaza
800 East Canal Street
Richmond, VA 23219-3916
Email
T: +1 804 775 1675
F: +1 804 698 2179
vCard
Lucy Jewett Wheatley Lucy Jewett Wheatley
Associate
Gateway Plaza
800 East Canal Street
Richmond, VA 23219-3916
Email
T: +1 804 775 4320
F: +1 804 698 2017
vCard
Results 1-2 of 2
Speaking Engagement

Understanding the Intellectual Property License 2015

PLI Seminar

November 5, 2015
Chicago, IL
Speaking Engagement

Understanding the Intellectual Property License 2014

PLI Seminar

November 6, 2014
Chicago, IL
Results 1-2 of 2
Results 1-2 of 2
Results 1-2 of 2