McGuireWoods represented a private liberal arts and sciences college in Virginia when the college decided to become a co-educational institution. The matter involved a trademark dispute with certain disaffected alumnae. Without the authority or consent of either the college of the alumnae association, one alumna sought to register a college-owned trademark in the name of the association. McGuireWoods opposed the application at the Trademark Trial and Appeal Board at the U.S. Patent and Trademark Office. The litigation enabled the college to embark on a broader campaign of protecting its trademark rights, and to reach out to its alumnae association to discuss a wide range of issues, including trademark ownership and licensing. The dispute settled amicably.