Brad R. Newberg Partner

From the beginning of his legal career, Brad has focused on intellectual property litigation and counseling, with a special emphasis on copyrights, trademarks, domain names, trade secrets, dilution, and unfair competition. In 2017, the National Law Journal honored Brad by naming him an Intellectual Property Trailblazer.

As lead counsel on over 100 trademark and copyright cases, Brad has managed all aspects of litigation. He has represented clients before many different federal trial and appellate courts, the Trademark Trial and Appeal Board, and panels/boards at the U.S. Copyright Office. With significant experience in the areas of technology and social media, Brad regularly speaks on cutting edge issues.  He often counsels clients on Internet-related legal matters, and has handled numerous transactional and licensing matters.

Before joining McGuireWoods, Brad worked for other prominent law firms, including as partner, always broadening his experience in IP matters. He has also served as a judicial clerk to Judge Louis L. Stanton of the U.S. District Court for the Southern District of New York.

"Having a business and economics background, my goal is to further the client’s long-term business goals. The question is not only how can we win today, but what can we do to best position the client for the future."


Represented creators of the award-winning PBS show "Word World," as well as their affiliates and partners, defending a $400 million lawsuit of more than 17 claims, including copyright and patent claims. Morris v. Moody (S.D. N.Y. 08 cv. 7683). Obtained dismissal of all claims with prejudice and successfully argued and defended appeal before the Federal Circuit Court of Appeals (201 0-1329, Affirmed Jan. 14, 2011).

Represented defendant record company against copyright claims alleging that sound recordings released by the band "Poison" infringe on Plaintiffs' works. McCarthy v. Johannessen (N.D. Ill. 11 cv. 07422 and C. D. Cal. cv. 12-2099).

Hired for appeal by trademark owner after the district court granted summary judgment against trademark owner finding its flagship mark invalid. Won reversal before the Eleventh Circuit Court of Appeals in a published decision likely to be cited frequently in the future. Engineered Tax Services, Inc. v. Scarpello Consulting, Inc. (11th Cir., 18-13690).

Represented copyright defendant pro bono against notorious attorney who has been labelled a copyright “troll” by the Southern District of New York. Forced plaintiff to dismiss the case with prejudice with no payment by client and with a license to the photograph in question granted to client. Additionally won a sanctions award against plaintiff’s counsel forcing him to pay over $100,000, serve a copy of the sanctions order on all of his clients and in all of his hundreds of cases around the country, and prohibiting him from filing further cases for a year unless he filed the Copyright Office’s deposit copies on each claimed work in each new complaint filed. Usherson v. Bandshell Artist Management (S.D.N.Y. 19-cv-6368).

Defended major hotel chain where complaint alleged copyright infringement and trade secrets violations due to alleged business dealings between the plaintiff and defendant in Qatar. Complaint requested millions of dollars in damages. Won motion to dismiss before the district court in the Eastern District of Pennsylvania (19-cv-5212).

In the Northern District of Georgia, represented plaintiff flooring company, which alleged a massive-scale infringement of two different trademarks by the largest carpet company in the United States.  Case settled after defendant’s summary judgment and Daubert motions were denied in full. (case no. 15-cv-0124)

In the Western District of Virginia, represented medical supplies company in case involving complex trademark, trade dress, false advertising, and contract claims and counterclaims. (case no. 15-cv-00006)

In the Eastern District of Virginia, represented various record company and artist defendants in alleged copyright infringement case regarding three well-known hip hop sound recordings.  Filed motion to dismiss and case was voluntarily dismissed the day a response was due. (case no. 16-cv-00383)

Represented defendant payment processing companies against claims alleging copyright infringement of software. Complete summary judgment granted for defendants on three separate grounds. Princeton Payment Solutions, LLC v. ACI Worldwide, Inc. (E. D. Va. 13 cv. 852).

In the Eastern District of North Carolina, represented defendant energy company against copyright, trademark, and copyright claims regarding project drawings.  Case won in full on summary judgment (case no. 15-cv-250).

In the Southern District of Ohio, represented defendant, a major clothing company, in a trademark and copyright suit brought by another major clothing company (case no. 17-cv-00066).

Represented defendants against copyright claims by a plaintiff who alleged the exclusive right to broadcast thousands of foreign television programs in the United States.  Case resulted in favorable settlement.  Intercom Ventures, LLC v. City Media Plus Ex-Yu Streaming (N.D. Ill. 12 cv. 10275).

In the Northern District of Georgia, represented defendant in case alleging copyright infringement of various images after expiration of a license term. (case no. 15-cv-00070) 

In the District of Massachusetts, represent defendant in case alleging infringement of purported paw print trademark for pet goods. (case no. 14-cv-13582)

Represented trademark plaintiff in infringement case. Case resulted in strong consent judgment being entered against all defendants. Quoizel, Inc. v., Inc. (S.D. N.Y. 12 cv.02032).

Represented plaintiff, owner of the "Total Wine" trademarks, in infringement case. Case resulted in strong consent judgment being entered against defendant. Retail Services & Systems, Inc. v. Total Wine & Spirits. (D.Conn. 12 cv. 00049).

Represented holder of registered trademarks "Wine of the Month" and "Wine of the Month Club" in infringement case. Obtained favorable settlement after defeating defendant's motion for summary judgment on issue of genericness. Wine of the Month Club, Inc. v. Malt of the Earth (C.D. Cal. 06 cv. 11 06). 

Represented large food manufacturer in trademark dispute over rights to well-known brand for chicken franks. Case resulted in a strong settlement for client and acknowledgement of trademark ownership. Smithfield Packing Co. Inc. v. V. Suarez & Co. (E.D. Va. 11 cv. 294) and Packers Provision Co. v. Smithfield Packing Co. Inc. (D.PR 11-1703).

Represented defendant inkjet printing company in copyright lawsuit over claims that company infringed software. Obtained dismissal of all claims. Harris v. LexJet Corp. (E.D. Va. 09 cv. 00616).

Represented counterclaim/cross-claim plaintiff, a well-known artist, in copyright and trademark claim against major retailer and manufacturer. Obtained judgment on all counts, as well as attorneys' fees and sanctions. O&K, Inc. v. Hansen (C. D. Cal. 06 cv. 5787).

Represented five businesses who filed amicus brief asking the appeals court to overturn a district court decision immunizing Google from claims of trademark infringement and contributory trademark infringement. Appeals court reversed on all counts addressed by amicus brief. Rosetta Stone Ltd. v. Google, Inc. (4th Cir. 1 0-2007). 

Represented defendant manufacturer of medical probes against claims of trademark and trade dress infringement. Obtained dismissal of all trademark and trade dress claims on summary judgment. Dismissal affirmed by Federal Circuit (08-1425). ERBE USA, Inc. v. Canady (W.D. Pa. 07 cv. 01 02).

Represented copyright owners in various rate-setting proceedings before the three-judge panel known as the Copyright Arbitration Royally Panel, and then later, the Copyright Royalty Board. These long and extensive trials determine the royalty rates for statutory licenses under the Copyright Act, including, for example, the amounts that a webcaster pays when it streams a sound recording over the Internet; that a satellite radio company pays when it transmits sound recordings via satellite; or that a "business establishment service" pays for the right to supply retailers with music so that those retailers can perform sound recordings for their customers as they shop.

Represented copyright owner record companies in case to determine whether defendant webcasting service was "interactive" under the Copyright Act and, therefore, infringing because of ineligibility for a statutory license.

Represented various large Yellow Pages publishers in multiple copyright cases brought by graphic design company, which alleged wide-scale copyright infringement in thousands of Yellow Pages advertisements.

Defended Fortune 500 corporation in 2010 against claims that its marketing campaign unlawfully used the song of plaintiff, which constituted copyright infringement. Client won dismissal of all copyright claims on summary judgment and that decision was affirmed by the 11th Circuit.

  • District of Columbia
  • Maryland
  • Virginia
  • Supreme Court of Virginia
  • U.S. Court of Appeals for the Federal Circuit
  • District of Columbia Court of Appeals
  • Maryland Court of Appeals
  • U.S. Court of Appeals for the 2nd Circuit
  • U.S. Court of Appeals for the 3rd Circuit
  • U.S. Court of Appeals for the 4th Circuit
  • U.S. Court of Appeals for the 6th Circuit
  • U.S. Court of Appeals for the 7th Circuit
  • U.S. Court of Appeals for the 9th Circuit
  • U.S. Court of Appeals for the 11th Circuit
  • U.S. District Court for the District of Columbia
  • U.S. District Court for the District of Maryland
  • U.S. District Court for the Eastern District of Virginia
  • U.S. District Court for the Western District of Virginia
  • U.S. District Court for the Northern District of Florida
  • U.S. District Court for the Northern District of Illinois
  • U.S. District Court for the Southern District of New York
  • U.S. District Court for the Eastern District of Texas
  • U.S. District Court for the Eastern District of Wisconsin
  • Host, "The One with Sharp Elbows: Protecting and Enforcing Your IP," Frenemies Video Series: Season Two – Companies Don’t Share IP: The Use and Protection of Content, October 5, 2020
  • Host, "The One Where They Borrowed from Their Neighbors: When and How to Use Others’ IP Lawfully," Frenemies Video Series: Season Two – Companies Don’t Share IP: The Use and Protection of Content, October 5, 2020
  • Speaker, "Third-party Trademarks and Copyrights," The Best Offense Is a Good Defense: Protect Your Brand and Advance Your Marketing Strategies, February 28, 2018
  • Speaker, "Intellectual Property Cases Decided by the Supreme Court during the First Half of 2014," Law360 Live Twitter Chat, June 26, 2014
  • Speaker, "Copyright: The Facts and the Myths," American Society of Picture Professionals, October 18, 2012
  • Speaker, "Social Media for Marketers: Expanding and Protecting Your Brands," Association of National Advertisers, October 17, 2012
  • Speaker, "Keyword Advertising: Benefits, Risks, and New Developments," Bloomberg - BNA Webinar Series, September 4, 2012
  • Speaker, "IP Enforcement and Litigation 2012: Civil and Criminal Update," Practicing Law Institute New York Center, March 28, 2012
  • Speaker, "Legal Aspects of Social Media: A Comprehensive Look at U.S. and International Risks, Benefits, and Concerns," Stockholm/Copenhagen Social Media Seminar, November 23-24, 2011
  • Speaker, "Hottest IP Topics for 2011," University of Pennsylvania Engineering School, January 21, 2011
  • Speaker, "Fair Use: Best Practices and Updates," Corporate Counsel IP Trademark, Copyright & Licensing Counsel Forum, September 14, 2010
  • Speaker, "Copyright: Protecting Your Images and Creative Work and Why It's So Important," FotoWeek DC, November 6, 2009
  • University of Pennsylvania Law School, JD, cum laude, Articles Editor, University of Pennsylvania Law Review, 1997
  • The Wharton School, University of Pennsylvania, BSE, Legal Studies, cum laude, 1994
  • University of Pennsylvania College of Arts and Sciences, BA, Economics, cum laude, with Honors, 1994

Selected for inclusion in America's Leading Lawyers for Business, Intellectual Property, Band 2, Northern Virginia, Chambers USA, 2021

Named to “Legal Elite,” Intellectual Property/Information Technology, Virginia Business, 2011-2014, 2020

Named an "IP Trailblazer," National Law Journal, 2017

Named to "Virginia Super Lawyers," IP Litigation, Super Lawyers, Thomson Reuters, 2016-2018

Named to "Washington, D.C. Super Lawyers," IP Litigation, Super Lawyers, Thomson Reuters, 2016-2017

Named to “Virginia Rising Stars,” Intellectual Property Litigation, Super Lawyers, Thomson Reuters, 2012-2013

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