On Feb. 22, 2010, the SEC adopted amendments (Release
No. 33-9108) to the rules relating to the Internet availability of proxy
materials in order to improve the notice and access model for furnishing proxy
materials to shareholders.
The SEC’s intent is to clarify and provide additional flexibility regarding
the format of the Notice of Internet Availability (Notice) and to permit
companies and other soliciting shareholders to better communicate with
shareholders by including explanatory materials. The rules also revise the time
frame for delivering a Notice to shareholders when a soliciting shareholder
relies on the notice-only option.
The final e-proxy rules generally track the rules as originally proposed by
the SEC in October 2009 (previously discussed in our
2009 legal update). The final rules will be effective Mar. 29, 2010, and
therefore will have a more significant impact on the 2011 proxy season.
Content and Form of Notice
The final rules adopt the amendments as proposed and provide that the Notice
address certain topics, but they no longer require that specific language be
used. These topics include an indication that the communication presents only an
overview of the more complete proxy materials, the website address and
instructions regarding how a shareholder may request a paper or e-mail copy of
the proxy materials. In addition, the final rules require a company and
soliciting shareholder to indicate that the Notice is not a form for voting.
The final rules track the proposed rule language, and permit companies and
other soliciting shareholders to accompany the Notice with an explanation of the
process of receiving and reviewing proxy materials and voting under the e-proxy
rules. The final rules also permit companies and soliciting shareholders to
include an explanation of the reasons for using e-proxy rules. Materials
designed to persuade shareholders to vote in a particular manner or change the
method of the delivery of proxy materials are still not permitted.
Notice Deadlines for Soliciting Shareholders
The final rules adopted the proposed rules and amend the notice deadlines for
soliciting shareholders. If soliciting shareholders choose to use the
notice-only option, they are allowed to file a preliminary proxy statement
within 10 days after a public company files a definitive proxy statement, and to
send their Notice to shareholders no later than the date on which the soliciting
shareholders file their definitive proxy statement with the SEC.
In the adopting release, the SEC confirmed the guidance it provided in the
proposing release that it is not necessary that the Notice directly mirror the
proxy card. Rather, the Notice must clearly and impartially identify each
separate matter intended to be acted on that will be considered at the meeting.
Also, the Notice does not have to conform to the specific formatting and content
requirements for disclosure of matters on the proxy card.
In the proposing release, the SEC sought comments on specific issues not
covered in the proposed rules, including whether to reduce the amount of time
required for sending the Notice prior to the meeting from 40 days to 30 days. At
this time, the SEC is not addressing this issue or others, but is still
considering ways to further encourage informed shareholder participation. The
SEC staff is conducting a comprehensive review of the mechanics by which proxies
are voted and the way in which information is conveyed to shareholders.
McGuireWoods LLP assists clients in complying with their corporate governance
and public reporting obligations, and we actively monitor developments in these
areas. We are ready to assist you in preparing to respond to any changes.