7:30 – 8 a.m., Breakfast | 8 – 9:30 a.m., Program
RSVP by November 11
Social media advocacy and new technology have transformed how local zoning decisions are being made.
Individuals now use the internet as a social megaphone to oppose development projects and further their own
particular agenda. Misinformation is frequently promoted on the various platforms available. However,
developers can use many of these same tools to increase local outreach, identify potential supporters, and
ensure that accurate information is made available.
A panel of McGuireWoods attorneys and government relations strategists from McGuireWoods Consulting discussed how to effectively manage social media opposition and the spread of misinformation when seeking a
local zoning approval, and how to incorporate the power of current social media trends and applications to
obtain the maximum advantage for your development project.
Who Should Attend
Real estate developers, consultants, land use professionals and other individuals seeking local government
approval of development projects.