500 8th Street NW
Partner Trent Taylor will be a featured panelist on the topic of "Evaluating the State
of the 'Reasonable Consumer' Standard" at this year's FDLI conference.
False advertising class action litigation often hinges on the reasonable
consumer standard, which in many states requires “a probability that a
significant portion of the general consuming public or of targeted consumers,
acting reasonably in the circumstances, could be misled.” This panel will cover
recent federal court rulings that applied the reasonable consumer standard, plus
additional cases that were allowed to proceed without satisfying this test due
to violations of state unfair competition statutes (most notably California’s
Unfair Competition Law (UCL)). Panelists will then discuss the likely
application of the reasonable consumer standard in pending and future cases.
Fore registration and additional information about the event, please visit