Max concentrates his practice in complex commercial litigation and represents clients across multiple industries in both state and federal courts. His broad array of experiences also includes assisting companies with compliance issues, regulatory matters, and internal investigations.
Max attended the University of Wisconsin Law School in his hometown of Madison. In law school, Max served as a note & comment editor for the Wisconsin Law Review and argued in national moot court competitions. Prior to law school, Max worked for the California Wine Institute, where he helped member wineries navigate laws and regulations related to advertising, labeling, food safety, and international trade. He also worked with the FDA, TTB, and FTC on proposed rulemaking affecting the wine industry to best position wineries for success in new regulatory environments. Max completed his undergraduate studies at UCLA, where he earned his bachelor’s degree in Global Studies.
Events
- Speaker, Food and Product Labeling and Sales Practices Litigation and Regulatory Update: March Radness Edition, March 21, 2024
- Co-presenter, "Staying Legal with Social Media," Direct-to-Consumer Wine Symposium, 2019
Insights
- Author, Reducing Litigation Risk Around Food and Beverage “Purity” Claims, McGuireWoods Legal Alert, September 17, 2025
- Contributor, Recall Index Report, United States Edition, Sedgwick, 2025
- Co-author, "Life After Loper: Vaping Case Shows US FDA Retains Considerable Deference," Pink Sheet, May 19, 2025
- Author, Greenwashing Trends in Labeling Litigation and Legislation, One-Stop Shop, October 30, 2024
- Author, "Notable Litigation – June 2023," Ponzi Perspectives, July 14, 2023
- Author, Date of Delivery, Not Sale: California Imposes New Requirement for Consumer Products Warranties, McGuireWoods Legal Alert, April 17, 2023
- Co-author, Holding Provincial Liquor Laws to a Higher Standard: Comeau and Granholm, Jus Vini, The Journal of Wine & Spirits Law, June 2019
- Recipient, Gerald Konz Law Scholarship, University of Wisconsin Law School, 2021