Tara L. Bradley Partner - Not admitted in North Carolina; admitted in NY and NJ. Application for admission to the NC State Bar pending; practicing law in NC pursuant to Rule of Professional Conduct 5.5(e)

Tara is a seasoned attorney who focuses on digital media, intellectual property, technology, procurement, entertainment, marketing and advertising transactions. With insight gained from years of experience as in-house counsel, Tara understands the dynamic and fast-paced business environment. She has over 25 years of experience drafting and negotiating a wide variety of commercial agreements, including agreements relating to licensing, website and software development, cloud hosting, software as a service (SaaS), content production and distribution, talent, publishing, strategic alliances, co-branding, channel marketing, and digital advertising in a wide variety of industries, including entertainment, marketing, healthcare, beauty, fashion, banking, retail and sports.

In addition to drafting and negotiating agreements, Tara regularly advises clients regarding intellectual property and licensing strategy, marketing and advertising, rights of publicity, privacy, and supports the design and launch of complex digital products, services, projects and initiatives. Based on her vast experience in negotiating commercial contracts, Tara also brings unique insights to supporting corporate transactions and litigation.

Tara’s business-oriented, practical and actionable advice has been relied upon by companies ranging from privately-held startups to media giants to Fortune 100 companies. Her negotiating and creative problem-solving skills make her a valued contributor to transactions and projects.