The Best Offense Is a Good Defense:

Protect Your Brand and Advance Your Marketing Strategies

February 28, 2018


Richmond, VA

8:30 a.m. – 9 a.m. Registration
9 a.m. – 11:45 a.m. Program
11:45 a.m. – 1 p.m. Lunch

CLE credit applications will be made.

For a full agenda with speakers, click here.

Presentation Materials

Have you worried that your competitors might call foul on your word or design choices for a new brand or other media content? Just how closely can your competitors mirror your branding or advertising?

Join McGuireWoods’ trademark and copyright team for a practical discussion of product design and trade dress issues, social media and data, and third-party trademarks and copyrights.

Topics

  • How to avoid disputes with third parties related to your packaging and product designs
  • Dos and don’ts related to branding and marketing on social media and in data collection
  • What you can and cannot do with third-party brands and media content in print, online and in domain names

Who should attend

In-house counsel and marketing team members who make branding, packaging, and other marketing decisions

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