Alicia A. Baiardo Partner

Ali has more than a decade of experience handling complex commercial cases and financial services litigation. She represents clients ranging from individuals to manufacturers, financial services providers, and large financial institutions. She successfully advocates for her clients at all stages of litigation, depending on their goals, by obtaining awards, dismissals and beneficial settlements.

Her cases include nationwide consumer class actions brought on behalf of millions of plaintiffs as well as statewide cases alleging unfair competition, fraud, and violation of various consumer protection statutes. Ali has significant experience with the Uniform Commercial Code, the Servicemembers Civil Relief Act, Fair Credit Reporting Act, mortgage and auto finance matters. Ali also has experience with AAA arbitrations, including a recent award on behalf of her client in a matter involving complex construction where she identified critical evidence which supported her client’s fraud claim.

Ali has also been actively involved in understanding and preparing for the roll out of California’s Consumer Privacy Act which took effect January 1, 2020.  She regularly advises clients regarding compliance with the statute and privacy issues. She is a member of the firm’s Data Privacy & Security Group and a registered member of the IAPP.

Ali also assists clients in trust and estate litigation matters involving undue influence allegations, accounting disputes, life estate valuations, inter-family disputes over distribution of assets, and special trustee’s fiduciary duties in administering family trusts.

Additionally, Ali has significant pro bono experience litigating asylum and prisoner right’s cases.


Represented Fortune 100 manufacturing company in a breach of contract matter involving the company’s software platform.

Represented company in fraud-related construction matter securing significant award in arbitration.

Defended major national banks in multidistrict class action litigation and individual class actions while navigating regulatory implications.

Successfully handle trust and estate litigation matters involving undue influence allegations, accounting disputes, and claims concerning a corporate trustee’s fiduciary duties.

Defended major national banks in litigation triggering Articles 3 and 4 of the Commercial Code, including customer obligations, unauthorized signatures, know your customer requirements, electronic funds transfers and applicable federal preemption.

Successful representation of clients through trial.

  • Santa Clara University School of Law, JD, cum laude, Editor in Chief, Santa Clara Journal of International Law; Pupillage Member, The Honorable William A. Ingram American Inn of Court Advocacy, Best Oralist Award; CALI Award for Excellence in Constitutional Law II; Order of the Coif, 2007
  • Gonzaga University, BA, Criminal Justice, minor in Spanish, magna cum laude, 2003

President, San Francisco Bank Attorneys Association, 2022

  • Spanish
  • California
  • U.S. Court of Appeals for the 9th Circuit
  • U.S. District Court for the Central District of California
  • U.S. District Court for the Eastern District of California
  • U.S. District Court for the Northern District of California
  • U.S. District Court for the District of Hawaii
  • U.S. District Court for the Southern District of New York
  • U.S. Judicial Panel on Multidistrict Litigation

Named to "Top Women Lawyers," California, Daily Journal, 2021

  • Speaker, An Overview of California Data Privacy Laws, San Francisco Bank Attorneys Association, February 7, 2022
  • Speaker, California Data Privacy Legal Update: Compliance Requirements Under the CCPA, CPRA, Attorney General Regulations and CPPA, McGuireWoods CLE, January 20, 2022
  • Speaker, "Biometrics Data Privacy: Summary on Compliance, Legislation and Recent Litigation Issues Facing Retailers," ACC Charlotte Retail Affinity Group CLE, March 16, 2021
  • Speaker, Naughty or Nice? An Overview of the CPRA, December 15, 2020
  • Host, "The One Where 'Sale' Doesn’t Mean What You Think: What is a Sale and Why Does it Matter? ," Frenemies Video Series, November 28, 2020
  • Panelist, Class Action Review: The Most Significant Developments of 2019 And How They Will Shape 2020 and Beyond, Complimentary Webinar, December 12, 2019
  • Speaker, "Unique Will and Trust Issues," McGuireWoods Fiduciary Survey: Important Trust and Tax Developments, McGuireWoods CLE, May 1, 2019
  • Co-presenter, "Updates and Innovations in Fintech," Legal Issues and Trends in Mortgage Origination and Servicing, McGuireWoods CLE, February 7, 2019
  • Panelist, "Class Action Updates and Developments 2018," McGuireWoods MCLE, San Francisco, January 24, 2019
  • Panelist, "Self-Advocacy & Countering Personal Negation," Women, Diversity & Change, San Francisco, November 7, 2018
  • Presenter, "Beyond PowerPoint: Integrating Technology in Your Litigation Practice," Bar Association of San Francisco, Barristers Annual Meeting, November 4, 2016
  • Hon. William H. Alsup, U.S. District Court for the Northern District of California, 2007-2008
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