IP Licensing & Transactions
McGuireWoods’ IP licensing and transactions team navigates myriad brand, copyright, patent and technology licensing matters, including those embedded within joint venture agreements and commercial and corporate transactions. We structure and negotiate licensing, development, co-branding, private and white label, content distribution, technology transfer, creative agency, sponsorship, marketing and influencer agreements. The firm also performs intellectual property due diligence and has deep experience advising investors and owners on development and commercialization contracts, university IP licensing, data sharing, asset purchases, distribution arrangements and other deal types that promote the commercialization of valuable intellectual property.
Our roster of intellectual property transaction clients spans many sectors, including pharmaceuticals, medical devices, software, energy, food and beverage, fashion, entertainment, consumer products, music, retail, financial services, education services, sports, healthcare and transportation. The team supports clients throughout the licensing process, ensuring seamless transitions and robust protection and management of their interests. When disputes arise, we leverage a team of trial-ready intellectual property litigators to advise on strategy and enforce client intellectual property.
With a multifaceted team, plus cutting-edge artificial intelligence tools, McGuireWoods deftly handles intellectual property transactions of any scale or complexity. Our international experience enables us to collaborate seamlessly with intellectual property and deal lawyers worldwide, ensuring protection of clients’ interests across global markets.
With a rich history of handling sophisticated intellectual property deals — whether it’s creatively structuring transactions, helping companies to monetize their intellectual property assets or building licensing programs on a global scale — McGuireWoods delivers tailored solutions that meet the unique needs of clients, including licensors, licensees and investors across industries.
Statewide rankings for intellectual property and IP: trademark, copyright and trade secrets in Texas, and intellectual property in Virginia.
– Chambers USA
Senior Contacts
Robin Cooke Vance
Partner
Tara L. Bradley
Partner – Not admitted in North Carolina; admitted in NY and NJ. Application for admission to the NC State Bar pending; practicing law in NC pursuant to Rule of Professional Conduct 5.5(e)