Intellectual Property Portfolio Management
Trademark portfolio management is about more than renewal deadlines. With a network of agents in virtually every country, McGuireWoods provides comprehensive, global brand management services spanning preclearance and risk analysis to the worldwide enforcement of clients’ trademark rights. Our team’s experience assisting clients with strategic brand management on a global scale sets us apart as one of the premier U.S. firms for trademark portfolio management and enforcement. We also prosecute complex copyright applications for clients related to every type of creative work.
Our team of experienced corporate intellectual property attorneys manages clients’ trademark licensing programs and collaborates with foreign trademark counsel to ensure worldwide protection of clients’ marks. We advise on the full spectrum of issues relating to protecting and leveraging trademark rights, from regulatory compliance to warranties and disclaimers, sweepstakes and promotional contests, and advertising campaigns featuring public figures. We also negotiate and draft co-existence agreements, asset sales and assignments of trademarks.
Recognized as a leading firm for intellectually property in the prestigious Chambers USA guide, McGuireWoods represents clients in oppositions and appeals before the U.S. Patent and Trademark Office and has handled over 100 inter partes proceedings at the Trademark Trial and Appeal Board. The team has cemented a longstanding track record for obtaining favorable results in dispute resolution matters, as well as in trying trademark, trade dress, dilution, unfair competition, domain name, and false advertising cases in federal and state courts.
Maintaining nearly 9,000-plus trademark applications and registrations in the United States and abroad, McGuireWoods serves as worldwide trademark counsel to clients with large, multinational trademark portfolios.
Ranked in Southern Virginia: Southern for intellectual property and in Texas for IP: trademark, copyright and trade secrets.
– Chambers USA
Ranked in multiple states for litigation: intellectual property and trademark law.
– Best Law Firms
Awarded “Impact Case of the Year” for The Pennsylvania State University v. Vintage Brand LLC, et al. trademark infringement trial.
– Managing IP Awards
