Frenemies Video Series

Where Marketers and Attorneys Learn to Speak the Same Language


Video Episodes

There’s tension in this relationship. Marketing and the legal department know they need each other, but that doesn’t mean they always understand each other.

Marketers are out-of-the-box thinkers whose ideas engage customers and drive company revenue. Lawyers help the business stay in business by avoiding unnecessary risk, which sometimes requires them to say “no” to the marketing team’s ideas. It’s no wonder the departments are often frenemies, supporting the same organizational goals, but sometimes pushing back on each other.

In the interests of peace, love and understanding, McGuireWoods’ IP and privacy teams present “Frenemies,” a series of short videos covering legal considerations in advertising. We hope these episodes help marketing and legal departments understand each other, work together, issue-spot, and maybe go from being frenemies to friends. Registration is not required and after release, each season will be available for binge watching from your office or your couch.

Each episode stands alone, but together the series provides an overview of common IP and privacy issues that arise in marketing and advertising.

Season One
Cross into the Friend Zone: Trademark 101

The One Where Marketing Chose a Trademark Legal Actually Approved
Featuring Janet Peyton 

The One Where We Find Out Trademarks are Not Registered In a Day:
The Trademark Registration Process
Featuring Janet Peyton 

The One Where We Take Simple Steps Upfront to Protect Our New Brand
Featuring Amanda DeFord and Lucy Wheatley

Season Two
Companies Don’t Share IP: The Use and Protection of Content

The One Where They Borrowed from Their Neighbors: When and How to Use Others’ IP Lawfully
Featuring Brad Newberg

The One with Sharp Elbows: Protecting and Enforcing Your IP
Featuring Brad Newberg


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